Have you heard of Johnson and Johnson leveraging the power of the wind for providing safe water to communities around the world or Google’s CEO standing up against social issues or Coca-Cola making use of plant-based plastic and recycling their bottles?

All these are some instances of companies incorporating corporate social responsibility (CSR) into their operations. Corporate Social Responsibility or CSR can be environmental, ethical, philanthropic, or economic. It entails that companies contribute to societal goals by integrating social and environmental concerns into their business operations and playing a positive role in the community.

Today, you will find several corporate social responsibility companies whose only aim is to provide you with value-based CSR solutions. CSR comes with several benefits like better employee engagement, an increase in profits, the loyalty of customers and investors, personal-professional growth and so much more. All of this is enough justification for why you need to incorporate CSR into your practices. However; how do you go about it? Read on to know!

A] Reduce Your Carbon Footprint

Reducing carbon footprint correlates to environmental corporate social responsibility (CSR). Carbon footprints are greenhouse gases emitted by industries. They cause toxic acid rain, worsen the melting of glaciers, lead to coastal acidification, and contribute to urban air pollution thereby negatively impacting humans. Several companies; under the CSR initiative, are making efforts to reduce their carbon footprint.

A Prominent example is Johnson & Johnson, which is utilizing a privately-owned energy supplier that provides an economical and renewable alternative to electricity thereby allowing the company to reduce pollution. Another example is Google which contributes $1 billion to renewable energy projects and assists businesses to reduce their environmental impact. You too can be on the list if you choose the right corporate social responsibility companies for your goals.

B] Engaging in Charity work

Engaging in charity work corresponds to the philanthropic and economic aspects of CSR. And, with Fiinovation financing and management, you can achieve them easily. Charity work can include a wide range of activities; from donations in any form to volunteering by spending time and effort and other forms of altruism. Pfizer for instance has a three-pronged approach; product donations, grants, and solutions to access in case of disasters. During Covid-19; Pfizer provided $5 million to help improve the diagnosis, treatment, and management of patients. Almost every company contributes financially to society.

TOMS’s, the shoe company has a practice wherein they donate a pair of shoes for every pair sold. This has resulted in a donation of over 100 million pairs of shoes to the needy. Colgate encourages employees to volunteer and offers free dental screenings and oral health education. Engaging in charity work has a desirable effect on employees, making them feel more motivated and happier. If you too are looking to make a mark in this arena, then look no further than Fiinovation consultants who are experts in this field.

C]  Participating in Fair Trade

Participating in fair trade is associated with the ethical component of CSR. To understand it fully, you must consider availing services of experts like Fiinovation consultants. Fairtrade is an exhaustive term including protecting worker rights with safer working conditions, fair pay, no discrimination and so on. From a customer viewpoint, it is providing high-quality services or products produced ethically. The best examples of companies looking out for employee needs are Netflix and Spotify.

Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent; i.e., parents who adopt children. The 52-week duration is flexible and can be availed at any time of bringing up the children; not necessarily during the first year. A similar practice is undertaken by Spotify offering 24 weeks long paid leave. These are longer leaves compared to other companies which offer 18 weeks leave.

Almost all companies utilize their social media to support movements like Pride month, environment sustainability, and so on, contributing to social good. They also stand for a good cause that aligns with their values. All this gets possible with the help of CSR companies like Fiinovation Pvt. Ltd who work hard for the success of your social initiatives.

In the end, all boils down to good and betterment of the society. All these efforts suggest how using CSR as a base, organizations can make conscious choices for the betterment of society. It is time you put a step forward too if you haven’t already and associate yourself with Fiinovation Pvt. Ltd.