You must have heard or seen organizations participating in environmental or social movements, companies donating massive amounts to the needy, industries trying to reduce their negative impact on the environment, and so on. If you have ever wondered what is all this about; you are at the right place. All these and several other steps that organizations take to contribute to societal goals by integrating social and environmental concerns in their business operations, fall under the domain of CSR or Corporate social responsibility.

CSR has been growing since its inception and is practiced globally by several companies. In India; almost all organizations in the National Capital Region have incorporated CSR into their business practices. Godrej Consumer Products Limited, Infosys Limited, Tata Chemicals Limited, and Mahindra & Mahindra Ltd., are a few CSR companies in NCR.

Employing CSR in businesses is no easy task. It requires in-depth knowledge and study of finances, ideating, and strategizing to form a plan for practicing CSR. Moreover, the plan when turned into a design needs to be monitored and evaluated thoroughly for successful execution.

Often companies outsource the task to an innovative financial group, which can effectively identify problems, find solutions, implement a design, ensure the set objectives are met, monitor, evaluate and lastly; communicate strategies to the stakeholders and share literature through social media.

However, manual efforts when dealing with CSR might fall short, due to which, the agencies aiding in CSR planning have incorporated technology in the process. The Fiinovation fraternity for instance owns a robust project optimization system that integrates human and artificial intelligence.

Research has shown that CSR is beneficial for the success and growth of a company. It increases employee engagement, leads to a better brand reputation, drives more customers and investors, improves financials, and most importantly, contributes to the welfare of society and the environment. These benefits have been practically observed in the CSR companies in NCR.

Here we shall talk about the primary benefit of Corporate social responsibility, which is increasing employee engagement.  Employees form the foundation of any organization. Proficient, motivated, and effortful employees are essential for the smooth functioning of a company. About 70% Of employees state that they would not work for a company without a strong purpose and about 90% Of employees report feeling more inspired, motivated, and loyal when working at companies having a strong sense of purpose.

Taking the above into consideration, several CSR activities are focused on increasing employee engagement.  The 4 best ones have been discussed below

1] Organize Fundraisers

Organizing fundraiser for welfare causes is a very common activity to engage employees. However, organizing it on your level can be a laborious task. The Fiinovation fraternity with its expertise in CSR can assist you to put up an amazing fundraiser that employees will be willing to take part in.

2] Volunteering

Volunteering can be executed in an area of interest or something brand new overall. Either way, it engages employees and about 93% of those who volunteer report feeling more satisfied. It increases productivity by about 13%. Hence, the social ROI is worth the effort put in.  In this regard, Fiinovation finance can help you calculate the social ROI for every activity you take up.

3]  Repairing Local Ecosystems

Every location has an ecosystem. Striking balance in the ecosystem is something your employees can be a part of. This involves participating in local cleaning up of recreational areas, planting trees, and so on. For this purpose, by taking the help of an innovative financial group, your employees can work and gain experience without a long-term commitment.

4] Workplace Policies

Ethical CSR looks into the needs of the employees. Policies like emergency employee funds, mental health week offs and so on are workplace policies engaging employees. Fiinovation finance can help you plan and execute such policies successfully.

There are several other CSR activities your employees can participate in. It’s best to approach the experts to make the best of what you have!