Two global leaders in packaging industry partnered with Fiinovation to implement a CSR project. The project spanned over a period of three years and was implemented in four villages in Gautam Buddh Nagar, Uttar Pradesh. The project trained 100 farmers each in both villages on ex-situ and in-situ measures of rainwater harvesting. This helped in meeting the irrigation demands of the community and improve ground water recharge capacity.